Documentation

Overview

OutreachClaw is an AI-powered B2B outreach platform. You define your ideal customer profile, and our AI discovers leads from live sources (X, LinkedIn, and Google Search), deep-researches every prospect, scores them, and generates hyper-personalized messages — all automatically. You review, approve, and send.

Getting started

OutreachClaw is fully hosted — no installation, no setup, no server management. Everything works out of the box.

1. Sign up — Create an account.
2. Create a campaign — Set your business context, target criteria (industries, roles, signals), and choose which channels to use.
3. Discover leads — Click "Discover" and our AI finds prospects matching your criteria from X, LinkedIn, and Google Search.
4. Review & personalize — Each lead gets an AI-generated research summary and personalized message. Edit, approve, or reject.
5. Send & track — Launch your sequence. Track replies in the unified inbox.

AI engine (OpenClaw)

OutreachClaw is powered by OpenClaw, an open-source AI engine that handles every intelligent step of your outreach pipeline.

Fully hosted on AWS

We run OpenClaw on our AWS infrastructure 24/7. You never need to install, configure, or manage anything. The AI engine is always available and managed by our team.

What it does

• Lead discovery — Searches X, LinkedIn, and Google in real-time for prospects matching your ICP.
• Deep research — Builds a full dossier per prospect: recent posts, bio, pain points, funding, tech stack, and buying triggers.
• Lead scoring — Scores every lead 0–100 across five dimensions: intent signals, decision-maker fit, company fit, engagement, and recency.
• Message generation — Writes hyper-personalized outreach for email, X DM, LinkedIn, and WhatsApp using real data about each prospect.
• Sentiment analysis — Analyzes public content to gauge receptivity and suggest the best timing.

AI model

We currently use GLM-5 (via Modal) — a 200K context reasoning model optimized for research and writing tasks. As better models become available, we upgrade the backend automatically. You always get the best AI without changing anything.

Privacy

Your campaign data, lead lists, and messages are processed server-side and never shared with third parties. AI prompts are ephemeral and not used to train models.

Lead discovery

OutreachClaw discovers leads from live, real-time sources — not stale databases. We find people who are actively signaling intent right now.

Sources

How discovery works

1. Your campaign criteria (industries, keywords, job titles, pain points) are converted into optimized search queries.
2. We search all enabled sources in parallel.
3. Results are filtered by relevance, deduplicated, and scored for quality.
4. Each lead gets an AI-generated research summary and personalized outreach message.

Deep research

Deep Research goes beyond basic lead enrichment. It produces a full intelligence dossier on any prospect. Available on Team plans and as a dashboard tool.

What you get

• Profile — Name, title, company, location, social links.
• Recent activity — Last 30 days of X posts, LinkedIn activity, and web search results.
• Pain points — Challenges identified from their public content and industry context.
• Buying triggers — Funding rounds, product launches, hiring signals, competitor moves.
• Tech stack — Technologies they use or mention.
• Sentiment — Overall mood and receptivity score from their public content.
• Personalization hooks — 3–5 specific things to reference in your outreach.
• Lead score — 0–100 composite score with breakdown.

Campaigns & sequences

A campaign defines who you target, which channels you use, and your message tone. After discovery, you review every message before anything goes out.

Campaign wizard

• Business & offer — Campaign name, company, value proposition, keywords.
• Who to target — Industries, company size, geography, job titles, pain points, exclusions.
• Channels & discovery — Choose email, X DM, LinkedIn, Telegram, WhatsApp. Select discovery sources.
• Goals & tone — Lead count, message tone (professional, friendly, direct), optional custom template.

Custom templates

Use placeholders in your message templates and the AI fills them with real data per lead:

Channels

Connect your outreach channels in Settings. OutreachClaw sends messages through your own accounts to maintain deliverability and reputation.

Analytics & scoring

Track your outreach performance with real-time analytics.

• Pipeline funnel — Discovered → Contacted → Replied → Meeting → Converted.
• Response rate — Track per campaign and overall.
• Lead scores — AI scores (0–100) help you prioritize high-intent prospects.
• Unified inbox — All replies across channels in one place with AI classification (positive, interested, OOO, negative).

Billing & plans

Choose Pro or Team below. Manage your subscription in Dashboard → Billing.

Manage your subscription in Dashboard → Billing.

Compliance

OutreachClaw is built to help you stay within the law and platform rules.

• CAN-SPAM — Unsubscribe links, physical address, honest subject lines.
• GDPR — Suppression lists, opt-out handling, lawful basis tracking.
• Platform ToS — Rate limiting and natural timing for LinkedIn, X, WhatsApp, and Telegram.
• Human review — Every message is editable and requires approval before sending.
• Audit trail — Full log of every action for accountability.

Legal

By using OutreachClaw you agree to our legal terms and policies.

• Terms of Service

  Acceptable use, account responsibilities, subscription terms, and dispute resolution.

• Privacy Policy

  How we collect, use, and protect your data. Your rights under GDPR.

• Cookie Policy

  Cookies we use for authentication, preferences, and analytics.